Meridian Studio — Website For Architecture & Interior Studio

SEO

Acessibility

Year

2026

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Ho Chi Minh, Vietnam

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Target Audience

Architect & Interior

Role

Web Design | Framer

In Short

Meridian Studio takes on high-end residential work. Their enquiries didn't reflect that people arrived expecting a much smaller number than the practice charges. The old site was built like a standard design website, so it read like one. This rebuild studies how the top architecture studios present work large imagery, calm layouts, a clear story per page and applies it here, so the value is felt before the price is ever discussed.

Case Study

Challenge

The work was never the problem. Enquiries came in, but they came in with the wrong expectation: clients pricing the studio well below what it actually charges. The old site followed the pattern of ordinary design websites, small visuals, weak layout, no structure to the story. Projects that deserved to hold a room were buried in it. When a site presents high-end work like standard work, clients price it that way.

Approach

I researched how top-tier architecture studios present themselves, then rebuilt around what actually creates that impression: scale, calm, and a clear path through every page.

Calm reads premium

Key decisions

01 – 05

Imagery at full scale

Projects run large and uninterrupted instead of sitting in small cards.

Full-bleed project imagery with real metadata. The level is stated before anything is claimed.

Imagery at full scale

Projects run large and uninterrupted instead of sitting in small cards.

Full-bleed project imagery with real metadata. The level is stated before anything is claimed.

Calm, minimal layout

Generous white space, few elements per screen, nothing competing for attention.

Restraint is the shared language of premium studios — space around the work signals that it doesn't need to shout.

Calm, minimal layout

Generous white space, few elements per screen, nothing competing for attention.

Restraint is the shared language of premium studios — space around the work signals that it doesn't need to shout.

Calm, minimal layout

Generous white space, few elements per screen, nothing competing for attention.

Restraint is the shared language of premium studios — space around the work signals that it doesn't need to shout.

A clear route through every page

Each page has one destination, and every section moves toward it: home builds belief, work proves it, process removes doubt, contact converts.

Projects at scale, filtered by type, each carrying its recognition.

The process, given its own page

Five stages from Discovery to Construction Documentation, each stating what actually happens.

A high-value decision stalls on uncertainty, not price showing the path answers what would otherwise be asked on a call

Project pages that end in measurable results

Ridgeline House closes on real outcomes: completed on programme, zero cooling degree days requiring air conditioning, 34% below the NCC Section J benchmark.

Beauty is subjective; performance isn't. Numbers move a project from "looks nice" to "worth the fee.

Tradeoff

Fewer sections and less copy per screen means the page runs longer, and a visitor who wants to scan everything at once has to scroll for it. I accepted that. Cramming more above the fold is exactly what made the old site read like an ordinary design website, the calm is doing the work here, so I protected it over convenience.

Result

The site now reads at the level the practice operates at. Large work, calm structure, awards and publications attributed, and projects that end in measurable performance, so a visitor forms the right expectation before the first conversation about money.

Available on the marketplace