CAPSE landing page for enterprise voice AI.

SEO

100

Acessibility

Year

2026

Optimize

Ho Chi Minh

Live Preview

Target Audience

Founder

Role

Web Design | Framer

In Short

CAPSE is a landing page for an AI voice-agent product built to handle customer support at scale. I designed and built it end-to-end in Framer, aimed at modern AI and SaaS teams who want a site with real brand character not another off-the-shelf template.

Case Study

Challenge

In a category where almost every site looks the same product screenshots dropped into a feature grid give an AI voice SaaS a landing page with genuine brand character, without losing product clarity.

Approach

visual system large type, one disciplined accent, asymmetric layout and let the product appear as proof inside that narrative. Brand first, evidence alongside.

Show it working

Key decisions

01 – 05

An editorial, type-led composition

Asymmetric, magazine-style sections and large display type instead of a grid of feature cards to give the page a distinct visual identity within a category that mostly looks alike.

Big type carries the page, the layout does the talking.

An editorial, type-led composition

Asymmetric, magazine-style sections and large display type instead of a grid of feature cards to give the page a distinct visual identity within a category that mostly looks alike.

Big type carries the page, the layout does the talking.

A single-accent color system.

A near-black canvas with one warm accent, used only on the primary action, a keyword or two, and small details for a restrained, premium feel where the eye always lands on what matters.

One accent, held with discipline.

A single-accent color system.

A near-black canvas with one warm accent, used only on the primary action, a keyword or two, and small details for a restrained, premium feel where the eye always lands on what matters.

One accent, held with discipline.

A single-accent color system.

A near-black canvas with one warm accent, used only on the primary action, a keyword or two, and small details for a restrained, premium feel where the eye always lands on what matters.

One accent, held with discipline.

Product shown as proof.

A live on-call card, a CRM-context panel, and a post-call automation feed keep the concept concrete, so the brand-led approach still demonstrates what the product actually does.

Story and evidence, together.

Long-form case study with a sticky meta column.

A founder note, a belief list, and a long-form case study with a sticky meta column give the site weight and a clear point of view the substance that makes a brand feel real.

Depth that makes the brand feel real.

Reponsive Every Screen

A mobile-first layout that keeps the type-led hierarchy, the single accent, and the product proof intact from desktop down to phone nothing dropped, nothing cramped.

Same brand, every screen.

Tradeoff

The safe route was the familiar feature-grid quick to scan and exactly what buyers expect. I chose the editorial direction to give the brand a distinct identity, and kept the product visible throughout, so nothing was lost by standing out.

Result

A landing page with a distinct, premium identity in a category that mostly looks alike brand-led, product-proven, and responsive across every screen. Designed and shipped end-to-end in Framer.

Available on the marketplace